The Video Camera X- Series enables you to capture EOS movie footage with lower contrast levels. This is ideal because it makes for easier color grading during post-production. Though these picture profiles were designed with video in mind, you can also use them to take JPEG and RAW stills.
If you want to download the Canon Video Camera X-Series profiles, they are available on the Canon site:
We shot a short video comparing the new Video Camera X-Series Picture Style to the Standard Style: